If you are in the business of producing something that environmentally conscious people and communities are looking for, you can make a lot of money:
Government, Environment, and Construction Help Grow Outdoor Lighting Market to $3.8 Billion by 2010:
Light pollution, a growing environmental concern, is also factoring heavily into industry growth. Sky glow, energy waste, and visibility issues are impacting the quality of life of both humans and wildlife. Among health issues are the disease-causing potential of light and disturbances of human circadian rhythms and animal breeding cycles. These and other hazards of lighting, however, are having a positive effect on emerging light technologies.Who says that business and environment have to be at each others' throats all the time?