Measure Lakoff's Effect

If all you have read by Lakoff is "Don't think of an elephant", you either reject him or do not know how to use it because you do not really understand where it all comes from. If you do nto have time, money or enthusiasm to read "Moral Politics", at least do yourself a service and follow this ongoing series of posts at Effect Measure:

Lakoff - XI: the moral toolbox http://effectmeasure.blogspot.com/2005/01/lakoff-xi-moral-toolbox.html

Lakoff - X: thinking about morality metaphorically http://effectmeasure.blogspot.com/2005/01/lakoff-x-thinking-about-morality.html

Lakoff IX: moral accounting http://effectmeasure.blogspot.com/2005/01/lakoff-ix-moral-accounting.html

Lakoff VIII: entering the thicket of morality http://effectmeasure.blogspot.com/2005/01/lakoff-viii-entering-thicket-of.html

Lakoff VII: his important contribution to political discourse http://effectmeasure.blogspot.com/2005/01/lakoff-vii-important-contribution-to.html

Lakoff VI: prelude to politics http://effectmeasure.blogspot.com/2005/01/lakoff-vi-prelude-to-politics.html

Lakoff V: setting the stage http://effectmeasure.blogspot.com/2005/01/lakoff-v-setting-stage.html

Lakoff IV: complex metaphors http://effectmeasure.blogspot.com/2004/12/lakoff-iv-complex-metaphors.html

Lakoff III: embodied concepts http://effectmeasure.blogspot.com/2004/12/lakoff-iii-embodied-concepts.html

Lakoff II: preliminaries http://effectmeasure.blogspot.com/2004/12/lakoff-ii-preliminaries.html

Lakoff I: who is George Lakoff? http://effectmeasure.blogspot.com/2004/12/lakoff-i-who-is-george-lakoff.html